So what?
That's what most of the general public thinks anyway. Bodybuilders are delusional, and believe that people envy them, when in reality, the vast majority of people are repulsed by them. It's no differant than a hardcore gym catering to hardcore lifters. Hardcore gyms would advertise against twinks and cardio queens if they could, problem is, they don't have the membership base or capital to do national advertising campaigns.
I think the ad is amazing, and clearly it's working.
Earl, a gym should be catering to their clientele, which is what planet fitness is doing. Their customers don't want to be around bodybuilders or aggressive meatheads. They like to exercise, but they also like to live, and theyre not crazy aboiut their diets. I've got bad new for you.... The company is growing by leaps and bounds.
I'd never work out there. I'm a BSC and NYSC kind of guy.