He need FDB pose lessons from Chick.
Chin up, look slightly up, ribcage held higher, elbows slightly in front of the wrists when looking from the side.
The way Phil does it makes him look even more narrow than he really is. Putting his hands further forward than his elbows is killing him.
Unfortunately, posing is a dying art.
The great smaller men (like Zane, Ray, Labrada etc) always compared favourably with the bigger guys for the simple reason that balance, lines and proportion, along with good posing, makes your physique look bigger than what it really is
. Good posing will display a physique's lines but poor posing shows only 'conditioning'.
Look at the way that the side-chest is done these days and you'll see what I mean.