As hard as Bob may try to legitimize bodybuilding as a real sport, it's impossible to legitimize an endeavor involving oiled up muscle men in sparkly thongs gyrating on stage to music. In the olden days they called these guys strippers not athletes.
I have been fortunate to speak with Bob over the years on the promotion and growth of bodybuilding.
He has some great ideas and the extreme or silly stuff we see on stage is NOT what Bob is about or wants.
I will do my best to summarize some of Bob's better ideas when it comes to pro bodybuilding:
1. Drugs. No need to drug test, just keep things in check with strict judging standards.
If you look like some science experiment gone wrong or a 300 lb pregnant water buffalo you get last place, end of story.
* great idea and easy to do if the IFBB would strictly enforce the Manion "belly ban edict".
2. Posing. Only judge the comparison poses. The night show finals routine should be the fans and the pros should stick with more classic poses,and not dance.
3. Top shelf stage production and a professional run show with awesome physiques on stage will put butts in the seats.
Then the sponsors an media coverage will come.
If you see Bob working a booth at an expo GO TALK TO HIM. Bob is one of the best guys to speak with in all of pro bodybuilding.