SMM is a killer!
"Magnotta, it seems, was populating the Internet with a host of made-up personae, littering the web with ego-boosting references and carefully crafted images of himself as someone of remarkable beauty, exceptional talent and unlimited possibilities"
"Soon Magnotta’s other online personae sprang to action, choking website comment sections with strange, unfocused rants while extolling Magnotta’s talents. Whatever was happening, whatever the accusation, Magnotta appeared to have an ever-inflating sense of his importance, actively putting himself at the center of online dramas he likely created."