I have worked with both of you guys, and I have no dog in this fight. I just love to see you guys battle. Very entertaining!
However, I will say that your pages are designed for different purposes. A site selling mass quantities of nutritional supplement like Caliber needs a good alexa ranking to attract ebay and search engine customers in huge numbers. Arvilla, on the other hand, is a personal trainer who might have a much smaller number of clients, who spend a lot more $ on a monthly basis. You guys aren't competitors.
Nobody hits mikearvilla.com to spend $6 on something, but then again, mike doesn't get the tens of thousands of hits each month that Caliber does. You need better ranking for mass sales, and that is what Caliber needs. Arvilla uses his site on a small number of people, specifically, ppl in the WPBeach area who attend his gym.
Hell, you both might destroy me on rankings, and it doesn't really matter. The only thing that matters is that you're both doing well in your fields. Now have a shot of jaeger and smile.

Above all, thank God that we're all able to have online arguments and we're not homeless, dying from cancer of the ass, or worst of all, toiling away as the IFBB Athletes Rep.