I never understood that, do you think it works? I don't.
sure does
did you hear about the studies where they showed females a photo of the same dude in different outfits?
in one photo he's wearing a clean and pressed suit and tie, and in the other he's dressed down in dirty jeans and a messy tee, and the females were much more attracted to him in the suit and tie, even though it was the exact same fella in both photos
there's also been numerous studies where more attractive peeps (both male and female) get better treatment from the general public, and are much more likely to be helped if the ask for help