It's a cheap shot at any swole black person.
Not that he meant it that way, but really, can you see any black wearing that on their shirt?
Then you have to exclude the people who think "swole monkey" is a lame thing to wear.
What are you left with? A few people who will buy the brand because they are fans of Jay Cutler.
It has no generic / crossover value. You might as well put "I would do anything for a night with Jay Cutler" on a shirt.
I tell you, when I see shit like that, I feel like I have an IQ of a thousand. I feel like I can see through walls - the signs are so clear that it is a poor idea