I have read his "Nautilius Bulletin #1" and he is clearly missing several facts which are crucial to optimise your training.
First, he believes that maximum strength can be efficiently increased by gradually increasing repetitions with constant weight without ever having to do actual lift with heavier loads. That is not true due to:
- central nervous system adaptations required to control heavier weight
- building balance through adapting supporting muscles
Also, increasing muscular strength through constant attempts to best your previous results is suboptimal. In order to increase strength CNS must be your primary concern, not hypertrophy. Adaptation of CNS through deloads, progression and periodization is crucial for maximum strength.