How is it better than other brands you've used?
I sound like a rep for the company (I'm not), but it's just cuz its really IMO the BEST protein out there.
1- most importantly....best protein source BLEND I've seen (calcium caseinate, MPI, WPI, some others i cant remember, expensive sources to produce)
2- it's label value is awesome. Extremely low carbs and fats, while providing good protein numbers
3- best tasting protein I've ever tried. Seriously, cookies and cream=the best