i dont look like shit
i just look shitty
and what do you look like
Stop using oiled up Coleman video as your point of reference and you'll feel better.
I look like me. Not a bodybuilder, not shitty. Well, shitty at the moment since I had a CM of my clavicle cut off last week and hadn't exercised seriously because it for 3 months prior.
Either way, deadlifts help me get/stay strong, and translate into sports performance, so they're not only good for widening the waist, as you say.