Every man, regardless of looks, wealth, intelligence or social standing believe he deserves a "10".
And I believe that every woman, regardless of looks, wealth, intellgience or social standing believes she deserves a rich, handsome Prince Charming that will sweep her off her feet.
And this is helped even more so by our society that tells us that we "deserve" what we want.
So, does this create a delusional attitude about the opposite sex?