Still doesn't carry the same type of prestige as Audi, BMW, or MB, among the higher income demographic that Cadillac is aiming for.
take a look at the new CTS...
Thing is, if Cadillac didn't go thru it's malaise phase, you would say that. Because Cadillac and Lincoln at one time stood with the best of them...and Audi wasn't even really in the picture, just another arm of Auto Union...
This recalls the big coupes of the 60s-70s, where understated design language, and simplicity was key, yet had that fat cat "presence".