He has a strong fan base, he's smart and he has communication skills, but is that a guarantee for being successful in the supp biz? I don't think so. It's still a hard business to succeed in, many failures have shown that. He has sweet sponsor contracts but, unlike guys like Jay and Branch, he hasn't show any entrepreneur feats so far.
BRO he does not have to, regional events brought 40 competitors in flex and kevin`s days and now they bring 300 competitors, pro qualifiers bring in 1000 competitors, there is no room in venues for more booths some promoters have to turn sponsors down, the gates are sold out now, a few shows last year we had to send tons of people home cause there was no seats.
Phil Heath`s line up wraps around the building and does not break for hours and hours, it is fucken crazy. His publicity in half a dozen mags go to a 100 countries, he is talked about around the clock thread after thread and social media is retarded.
The more people you talk to the more money you make and he gets out to millions of people. If he attaches his name to his own supplement line it will be fucken humongous. As for entrepreneur skills is concern in bodybuilding, well its about making your name worth a fortune and getting it out there and he does that better then anyone and thats why his contracts are enormous.