If your genetics are predisposed to large arm muscle mass, than just about any thing, in the form of lifting, can give muscle gains. If you have average genetics(as most guys do) you will more than likely need direct, single joint, arm work. In either case, your arms would look different. And with BB'ing, the image is all that more important.
Some exceptions might be close curl grip chins (actually touching the chin each rep) , close grip BB rows to the gut and up-right rows call on the biceps strongly. And these would not be called direct bicep work. Close grip benches and dips, with the elbow kept close to the body can be prime triceps exercises are also not direct tricep exercises.
On both of these examples, the wider the grip (or elbows out), the less the bicep or triceps becomes involve, yet still a part of the overall exercise.Still a fine mass builder for the upper body. Even most guys with those average genetics can increase arm size quite well without having to do endless sets of curls or tricep extensions.
Personal view (for what it's worth) for stubborn arms: the BB curl, with a slight cheat. Dips, with the elbows held to the side and the body (best you can) kept in a straight up (180 degrees) position, These should be the only arm work in a program. 3 to 4 sets of 6-9 reps. Give it a couple weeks of breaking in time.
Good Luck.