Other sports/activities have fans who do not participate beyond viewing, why not bodybuilding?
This is what I tell people. There's MMA, American Football and all kinds of sports/entertainment
that people enjoy watching and discussing without actually participating in.
Unless you have fairly big, round muscles or are muscular and lean enough to show
a six pack I wouldn't consider that person a bodybuilder.
Most dedicated bodybuilders take PED's.
There are a WHOLE LOT of men (mainly young) that are into being muscular and aesthetic
but have no desire to get bodybuilding big.
Most of these men also follow at least the Mr. Olympia and Arnold
and know who the top bodybuilders are.