Serious question Coach - why do you think he doesn't he have a bigger gym and more trainers working for him?
Traffic in LA make it impractical?
There is no Peak Performance NY is LA which I have always found strange.
I've been following him for along time. Finally several years ago I met him at a Perform Better convention. We sat next to each other a couple of the seminars and just talked training. Don't think of him as some gimmicky celeb trainer. This guy studies his ass off when it come to training and is well read and well educated. But to answer your question, I think he has built such a great reputation that he doesn't want his name attached if he brings in anyone that would give him a bad name by not delivering the results HE would give himself. I don't think he makes millions off of training, DVDs or online training but I'm sure he has a staff of some sort. IMO, the guys legit.
Peak performance is Joe Dowdell's facility, right?