personally, I like to promote the old Nasser joke of "what's the secret way to get huge and ripped!?".
the answer?
cat food.
dry cat food in the morning for breakfast with a 'lil stevia and milk
wet, canned cat food the rest of the day.
give some bullshit reason about the protein being "un-denatured with the greatest bio-availability of any food you can buy, aside from raw bison heart"
...only had 1 kid fall for it, about 18yrs old, maybe 19, just out of high school. few days later he asks how do I stand to eat the dry stuff for breakfast, I told him straight faced, "brown sugar instead of stevia". lol... was about 2 yrs ago.... was during a conversation regarding him wanted sponsorship from the gym, and I was telling him how "sponsorship" for young, amateur guys like himself really work (wealthy gay guys.. since no business would sponsor a 6'2.5" 18yr old kid who weighed 177lbs with ILS and bad acne).