There were 2 boothes of "Fitness-Youtubers", all of em with several 100k followers on social media, who were tearing down the house over 4 days. 100000s young people were gathering around those 2 boothes from morning till night to get pics for their FB or IG with those guys and girls, while they were making party up there.
That's one booth:
That's the other (u can check out videos it was insane what was going on there):

Guys like Ronnie Coleman, Kai Greene or Phil Heath were standing alone at their booth while noone gave a shit about them over 4 days, while guys like Levrone, Wheeler, Cormier or Johnnie Jackson remained completely anonymous anyways. The only guy on that Expo who cared about Pro Bodybuilders taking pictures and interviewing them was Palumbo, who was regarded by most visitors as a strange circus freak.
Ronnie Coleman was training at a local gym in Cologne at night completely alone, noone approached him or gave a shit about him. When a couple of "Youtubers" came in the crowds were going nuts within seconds, and circled around them to an extent they weren't even able to train anymore.
Old guys like Markus Ruhl said in interviews they have no clue what's going on here, they have had their days.
Trust me, within 5 years the "Competitive sport" Bodybuilding as we know will be dead. There won't be contests or competitions anymore, only people in the gyms filming themselves for Youtube. I doubt than any of the pros will return to FIBO next year

Who?


Who?


Who?


Who?


Bodybuilding is dead, those are internet millionaires and the future of our sport, whether you like it or not.


