I think Rich is a really cool guy and he's 100% right about social media being the ticket to $$ success in the modern fitness industry.
What bugs me is that he never won any bodybuilding contest of substance and has no academic credentials or certifications.
Yet, because of social media people think he's something .
Now, now, now......Howard.
Don't you know that we live during the time of generation nothingness? This is a time where you don't need an education, certifications and/or even an actual talent whatsoever to be famous.
Today, people like Kim Kardashian, who walks around with the behind of an overweight, 65 yr old woman with no actual talent can become a multimillionaire.
I don't blame these talent-less individuals for their success. On the contrary, I blame the incredibly stupid masses that will volunteer to give up their money to support and perpetuate their presence in the media.
Kardashian, Piana, as well as any other crafty individual that has made it to fame via "leaked" videos or YouTube channels are all simply hustlers that have figured out a way to make the average person part with their money with very little resistance involved.
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