I am not yet an old fossil, but when I look at people like Rosie Ruiz, Marion Jones, Lance Armstrong, Mark Mcgwire (google them) and now Tom Brady, I feel as if I am from another era. I know this sounds hopelessly old fashioned, but where is the satisfaction in “winning” if you know you cheated? How can that feel good or make you feel as if you have accomplished anything? Never mind the fans, the media, the investigative authorities, etc.
You know you cheated! To make matters worse, when confronted instead of hanging their heads in shame and immediately taking responsibility these cheaters will stand in front of microphones indignant and lie with their last breath to insist they did not cheat. Only when exposed with hard, irrefutable evidence do they “confess” and admit to it all. It is not a confession if you were exposed. And you are certainly not "sorry" for anything other than getting caught.
I played many sports while growing up, but maybe I am missing some sports minded gene that allows these folks to rationalize their cheating. Do you understand it? Can you explain it to me? Some people even cheat in sports where there is no big contract or payday waiting for them. They cheat just to "beat" the other guy... even if it means winning dishonestly. Where is the satisfaction in that?