"Brands are shaped by perceptions," said Tim Calkins, marketing professor at Northwestern University's Kellogg School of Management. "The longer that people mention Jared in the same breath as child pornography, that's a huge problem for Subway."
It's unclear where the investigation is going, or how long it will take to sort out the facts. Authorities did not comment Wednesday after their high-profile sweep of Fogle's house a day earlier. No charges have been filed."