Never thought I would quote Kanye but he put it in perspective well here in his speech at Oxford
“We’ve been sold a concept of joy through advertising, through car advertising, through fashion branding. It’s not the concept of time, time with your family, time with your friends, the little time that we do have on earth and what we do with that. It was somehow sold to us through a Gucci bag or something.
“Time is the only luxury. It’s the only thing you can’t get back. If you lose your luggage – I’m not gonna say the obvious brand of luggage that I’d normally say because I’ve got a meeting with them soon – if you lose your expensive luggage at the airport, you can get that back. You can’t get the time back.
“It feels like people do everything in life to get this BMW, this Benz, to get this townhome, to get 2.5 kids exactly. One of them has to be small, y’know!
“And you’re looking for this moment where you sit in your BMW after all the work you’ve done and all the accolades you get, and you somehow think you’re gonna get that level of joy that my daughter had when she received those wolves. And when you’re sitting in traffic in your BMW, it’s something that feels empty