There has been a lot of talk on the various boards about the future of the IFBB and NPC etc. Many believe these are both strong organizations that will crush potential threats. Although this may be true, the reality is that bodybuilding is not a sport but entertainment and the real money will be found in CrossFit etc. The few at the top of the sport are rolling in the money and the athletes are getting shafted. However, the competitors have to realize that they can make the difference. Social media has the power. When you look at Rich Piana, Kai and others their social media followers are higher than all the bodybuilding magazines circulation combined. Get to the sponsors and they need to know enough is enough. If the industry reveals the truths about the sport and all the stories tucked deep inside, what will the sponsors do? Social media pressure is strong. I thought I would never see the day when Kai Green not signing a contract is a trending story on Yahoo News. Enough is enough!