To a conspiracy nut job, everything is a false flag until it happens in your backyard. For example, the sheriff in Umpqua has posted the Sandy Hoax video and asked people to think for themselves, indicating his support for the preposterous theories that none of those kids really died, the school wasn't even open, no one really attended there, and all of the fake parents of the dead kids and witnesses were all crisis actors. Now, he's got 9 or more shooting victims in his own backyard and the conspiracy loonies are already claiming that the eyewitnesses on the news are crisis actors and the same people who were witnesses at Sandy Hook. Imagine how mad that makes the sheriff, seeing the bodies and having people claim he's in on some grand conspiracy. Because loonies never go shooting up places. It's just make believe crisis actors hired by the government to support gun control. And of course the hundreds of EMS and EMT personnel who walk into Sandy Hook and other massacre sites and don't see a single dead body and spend hours pretending to be providing emergency services but somehow never utter a single word of this giant conspiracy to anyone. Makes perfect sense.
