it means ONE THING - jay`s ventures gone wrong,cause this is the last thing some superstar mr olympia is doing to make a coin,I mean if Palumba,PJ Braun,John Meadows are doing super well with this - Jay is going to do better then them cause he has a name,a reputation! Do you think some rich kid will go to Palumba or to Jay if he has the money (I think to Jay)...Now we are waithing that Ronnie Coleman starts doing the same thing! wondering why he didnt start this too,maybe his company is doing wery well cause he is not guest posing any more! plus 10 years ago Ronnie had some seminar/camp for 20 people,charging 800$ and they would eat breakfist in his house,train,eat in Black Eyed Pea and go to church