By Mark Stevenson on November 4, 2015
Hyundai officially announced late Tuesday night the launch of the Genesis luxury sub-brand and outlined what’s to come from the new marque.
The announcement comes after the possible launch was reported by Reuters on Tuesday.
According to Hyundai, the new brand will eventually sell six distinct models, starting with the Hyundai Genesis sedan and Equus which will be renamed Genesis G80 and G90, respectively, going into the 2017 model year. Those models will debut in Korea in December and in North America next spring, reported Automotive News.
A new, smaller sedan — named G70 — will join the lineup in 2017, while the rest of the models, including a midsize crossover and SUV, will be introduced before 2021. All Genesis models will be rear-wheel drive or all-wheel drive.
Details concerning the experience customers should expect when shopping and owning a Genesis vehicle are very much up in the air and are to be decided by each region, explained a spokesman for Hyundai Canada. However, the experience will likely include the “Your Time, Your Place” test drive program that delivers vehicles to the homes of prospective buyers, and “At Your Service” regularly scheduled maintenance that picks up vehicles from the workplaces or homes of owners for service.
The Genesis brand will have it’s own research and development arm, along with a design team dedicated to the brand led by Luc Donckerwolke, formerly of Bentley.
http://www.thetruthaboutcars.com/2015/11/hyundai-officially-announces-genesis-luxury-brand-six-model-lineup/#more-1211617It's about time!