same reason people pay/raise money for "awareness"

campaigns for the popular charities.....because they are idiots with no attention span.
My favourite story of people being sheep and one of the reasons I refuse to get into a "weather" conversation with people....
few years ago we had a snowstorm, well being winter you typically get snow. this one guy
Guy: wow they say this was the biggest storm in years
Me: Really I remember the one last year the one they called "snowmageddon" where half the city took the day off. And it was a joke, like 22 centimeteres.(8.66 inches lol)
Guy: yeah, but this one was bigger, 24 centimetres(9.44)
me: you realize thats less than an inch difference, and outside the city(Toronto) they call a 20-25 centimetre snowfall Tuesday in February,
Guy: Gives me bewildered look
Me: Nevermind