What am I looking at?

To answer your question, what you're looking at is a man who realized he would never make a dent in the world of professional bodybuilding competition, so instead he is now working as hard as he can to promote his brand of supplements.
He delivers his snake oil with very effective packaging by making these YouTube videos letting customers know about the seedy underbelly of bodybuilding and the scams that other supplement companies sell forth as truth. He then, in between giving out "free" advice, makes a protein shake or two using his own line of products and/or gets on the treadmill, but not before taking a supplement of some sort (from his brand of course) to aid him throughout his workout.
He realized there is not a great future for the vast majority of professional bodybuilders and has instead dived aggressively into the one aspect of this industry that is most lucrative, that being supplements.
For what it's worth, at least he is entertaining (somewhat) and can put together coherent sentences.
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