If there aren't at least 100 deaths, they shouldn't even talk about it. The media is the biggest advertiser to shooters. If nobody gave a shit, you'd see less.
On a planet with a few billion people...what percentage die in a mass shooting....yet, you'll see the Orlando shooting spewed about for a month non stop. And of course, it's a great time for politicians to push their agenda. It's an extremely small part of violent crime, but the media runs with it...acting as if they care.
