Vast majority of the ppl i know who eat "natural" pb have never actually read the label and are surprised #1 natural jiff and skippy still have sugar (usually 4-6grams), just no High fructose corn syrup.. & #2 regular pb has high fructose corn syrup.
Natural pb should have 2 ingredients. Peanuts & salt.
Peiple also think pb is "a good source of protein"... Sure, if you want 160g fat and 40g carbs to go along with the 80g protein (3500kcal) in a jar.