This is how a legitimate foundation starts:
Notice a few weeks have passed. The decedent has been buried and people have had a chance to mourn. Notice that there is a relationship between the decedent and the cause the foundation purports to support. Notice that the people behind the newly formed foundation are not tainted by shady past dealings in a shady industry like professional bodybuilding.

In creating a social justice foundation, the mother of Heather D. Heyer said she wanted the country to learn a lesson she had taught her daughter: Disputes can be de-escalated before they become violent.
Foundation Started by Charlottesville Victim’s Mother Promotes Social JusticeBy YAMICHE ALCINDOR
In sixth grade, Heather D. Heyer, the woman killed during the recent unrest in Charlottesville, Va., got into a heated dispute with a classmate who challenged her to a fight after school.
Ms. Heyer’s mother, Susan Bro, said in an interview on Friday that her daughter turned to her for advice, and that she transformed the confrontation into a teachable moment.
“She said: ‘Mom, I’m not a fighter. What am I going to do?’” Ms. Bro recalled. “And I said, ‘You know, you talked your way into this, you need to go talk your way out of this.’ And she and the girl later became fast and hard friends for a number of years.”
Now, through a foundation bearing her daughter’s name, Ms. Bro wants the country to learn the same lesson she taught her daughter: Disputes that careen toward violence can be de-escalated by communicating in a peaceful tone, not compromising personal values and, sometimes, agreeing to disagree.
“We want to see more of that happen and have people recognize that you don’t have to respond in violence. You don’t have to respond in hate,” said Ms. Bro, 60. “If you see something that is making you unhappy, then speak up about it."
Ms. Bro has started the Heather Heyer Foundation in honor of Ms. Heyer, a 32-year-old paralegal who was killed as a driver rammed his car into a crowd protesting against a rally attended by white supremacists, neo-Nazis and Ku Klux Klan members. While she had previously said that she was working on a foundation, it is now active, and she spoke publicly in detail about its goals for the first time . . .
https://www.nytimes.com/2017/08/26/us/politics/foundation-started-by-charlottesville-victims-mother-promotes-social-justice.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=first-column-region®ion=top-news&WT.nav=top-newshttp://heatherheyerfoundation.com/