Basically, Gneova is a mentally challenged person who people keep trying to treat as normal, which is is flawed, and usually backfires. But, as the same time, he has figured out that doing certain things gets him views. Views equal money. Yet, he takes illegal substances and puts himself in harms way, just to get views, and when things backfire, he and his handlers either say "oh well", and find something else, or in a backdoor way, use his disability as an excuse ("he has a hard time understanding").