Exactly, but bb Mags aren't really a market anymore
True, but they're not doing themselves any favors by making the covers as schmoe-tastic as possible
That Musclemag cover makes it seem like Mike Francois is a cool, active guy who gets the girls, so the reader is encouraged to buy the magazine to find out how he does all that.
This magazine cover:

focuses on some juiced-up freak's groin and "wheels". 90% of the cover is dedicated to his grainyness and vascularity, while the female model is put in small inset in the corner as an afterthought. With business decisions like this, its a wonder they lasted as long as they did