Apparently it gives the private sector the ability to determine how fast your internet speeds run for various applications.
For instance what if ATT bought Netflix and allowed all their users to stream movies at a much higher speed while purposely slowing streaming times down for Comcast customers.
What if it only allows SC to download 300 photos of Obama daily instead of 800?

Unless he purchased a content-plus type package.
At least for now, all internet content is treated equally.