I just got the notice today. That's rather sad. I knew things were getting rough when the issue you get with a subscription has fewer pages than the one on the newsstand.
My wife got me a subscription 12 years ago, which I've maintained since then. The issues in my garage from the mid/late 2000s are nearly three times as thick as the ones today.
MuscleMag....GONE
IronMan.....GONE
Flex....GONE.
MD is on the chopping block. They're already putting the physique guys on the covers, instead of the bodybuilders. It's shades of what they did over 20 years ago during the "Muscular-Development-Fitness-Health/All-Natural Muscular Development" days.
The problem with what FLEX was doing and what MD is still (barely) doing is that they are using the print magazine as their point man, or so to speak. My company has a print magazine with hardcore material (steroids, adult side of FBB, columns by Lee Priest, Bostin Loyd, Jonny Bravo, etc.), but it is only a small fraction of what I'm trying to do. Basically it's a very small print run for old fucks like myself and a way to give back to the readers/viewers by publishing their photos in print.
I have a digital version (free to read) and have been focusing on video programming and road trips with videos. The magazine points people to the website and social media pages. This other guys did it reverse; an archaic business model in this day and age.