I was at a store the other day and overheard a husband yell at his wife "I thought you weren't buying Nike anymore" . and she yells back "I'm just looking at the new styles". Fucking white people are too silly.
Yep, they are. White people never stick to any protest movement for long because they don't care enough to.
Look, nobody said Nike was going down in flames because they supported this ridiculous marketing campaign or the failed football player/pseudo populist half-breed they chose as the face of their new ads. The responses to his tweet of that motivational poster at the front of the thread were brutal; even liberals tore him a new one for his moral posturing and selling out for a quick buck.
But there's no doubt that the brand's prestige has taken a hit with at least a decent chunk of the U.S. population. Whether that translates into a drop in stock value or revenue can be doubted. But I know I'll never wear Nikes again.