Yours is only part of the story. FOX news has no viable competition. MSNBC and CNN's combined viewership exceeds FOX.
“Maddow” averaged 3 million viewers, beating CNN for the 8th straight quarter. “Maddow” was the only cable news program to achieve growth in the timeslot over 1Q17 for both A25-54 (+26% vs. FOX News' -11% and CNN's -17%) and total viewers (+34% vs. FOX News' -7% and CNN's -18%).Apr 3, 2018
There's a reason for that.
The network of the resistance (at least in prime time) continues to thrive in the ratings department. MSNBC was the second-most-watched network across all of basic cable for the month of August. The network regularly finishes in the top two or three in the cable ratings race these days.
MSNBC dayside and total day (6 a.m.-6 a.m.) delivered record monthly audiences in August 2018, as did individual programs including Deadline: White House, hosted by Nicolle Wallace, and Morning Joe. Additionally, The 11th Hour with Brian Williams was the No. 1 cable news program in its timeslot for the month.
Here’s a look at MSNBC’s averages for August:
The ratings for August 2018:
Prime time (Mon-Sun): 1,845,000 Total Viewers / 340,000 A25-54
Total Day (Mon-Sun): 1,040,000 Total Viewers / 194,000 A25-54
The network seems to be skewing older in 2018 relative to 2017. Perhaps younger news viewers are starting to get Trump fatigue. Or maybe the further away we move from presidential elections, the less interested younger viewers are in cable news.
That’s up for debate.
In Aug. 2018, MSNBC was +1 percent in total prime time viewers, but -17 percent in prime time A25-54 viewers vs. August 2017. The trend was similar across the 24-hour day. The network was +4 percent in total day viewers vs. August 2017, but was actually -16 percent among adults 25-54.
While MSNBC dominated CNN in total prime time viewers, the network actually came up short to CNN when it came to delivering adults 25-54.
MSNBC says TRMS was the No. 1 cable news show in the 9 p.m. timeslot in August among adults 25-54. But according to Nielsen data, TRMS did not actually beat Hannity. When Jeanine Pirro hosts Hannity, those broadcasts are labeled “Hannity Special.” If one takes the “Special” broadcasts into account, then yes, Maddow does win. But Nielsen does not count the ratings for those “Hannity Special” broadcasts towards the Hannity ratings, which means Hannity consequently comes out on top across the board.
https://www.adweek.com/tvnewser/august-2018-ratings-msnbc-is-posting-year-over-year-total-audience-growth/375241Check the bolded parts out. Their audience is growing older - never a good sign for a network, which aims for the coveted 25-35 demographic - and part of the reason, as the article states, is "Trump fatigue." Now why would a 24HR cable news network elicit that type of reaction from anyone, regardless of political hue? Because it's
all they fucking talk about in those 24 hours, other than regularly scheduled early weekend morning programming like Dateline Mystery. They're turning off their own viewers by narrowly and obsessively over reporting on the same subject. Moreover, as it accurately states, viewership declines as election hysteria fades. This does not hold true for Fox News or its prime time hosts, whose popularity has not budged or waned since 2016 was over, nor has it spiked due to the 2018 elections (MSNBC's current status-quo). As you saw with the lower ratings Hannity gets when the show's host isn't hosting it (such as Nielsen doesn't count them), the same applies to Maddow: When she's off, her show's audience evaporates. Why is that? Because people watch those two shows for the presenter, rather than what they have to say. Leftists have found their textbook liberal heroine in a lesbian, white, former demonstrator who now holds a plum TV job for a decidedly unsocialistic inflated salary (none of which apparently gets questioned by her anti-capitalist core viewership). They like HER, so they watch her. Hannity needs no introduction, he's been a steadfast advocate for conservative causes for over 25 years and is foremost a radio personality, not a TV person (he admits he hates his TV time slot because he's an early riser and has to stay up late to do it, plus it's less freestyle than radio and has more limits on what he can broadcast).
CNN is in a cul-de-sac. It can't even get half a million people to watch its 'best' shows, and the radical hosts I posted videos about here and in the G&O are the reason. They're so far gone on the spectrum of what's socially acceptable, throwing around n-words and openly supporting 'antifa', that no tax-paying American legally in the country can watch their filth. So I won't waste your time with articles showing the nosedive their ratings have taken nor the nadir of their creative department in the form of more embarrassing videos of their anti-American hosts and panels.
