I have a few very cheap watches but never wear any of them because I now find out what time it is by looking at my cell phone.
But I'll betcha that Stallone paid nada for that expensive watch and .... just because he has one and wears one, that watch company will sell hundred's more.
Numerous companies 'donate' expensive gift packages to Acadamy Award presenters/contenders each year which add up to several thousand dollars worth of trips, watches, jewelry, etc. and thereby reap the benefits that result simply because that "star" has one, wears one, or is going there.
I received a box of popcorn once but I was miles away from the Dolby Theater where a family member lost an Oscar ... but the film in which he had participated had earlier won the Palm d' Or.
But he didn't get shit, cept for a standing ovation.
That's the equivalent of receiving the Acadamy's best picture award, but it occurs someplace in France if I recall correctly.
Some good GetBiggers think I speak dishonestly when I write his shit, but I ain't!