There is a lot to be admired by that.
On the other side, Joe basically duped people to get rich off them, and shared nothing with the "athletes." I'm sure if you looked at the business side of things, it would be appalling. But I guess that's what you can get away with with no government oversight, naive fringe "athletes" with something to prove, and your core target market being an even more naive 13-16 year old boy with low self esteem.