As a small childlet in the 1990's, I have precious memories of walking to Zellers [Canada's version of Wal-Mart, now defunct], WHERE THE LOWEST PRICE WAS THE LAW - EVERYDAY [until the corporation declared bankruptcy in 2013], and buying magazines for $6.99 CAD [$0.29 USD], with Pet Shop Boys singing "Go West" on the store's audio system.
In early 2001, just learning about bodybuilding, and thinking "If Greg Kovacs can gain 23-lb of lean muscle from MuscleTech, I can gain five, damnit!", I remember being shocked and in awe of a FLEX magazine cover of Kevin Levrone, where the featured article was about him dethroning Ronnie Coleman, where Kev [who was listed as 5'9"], said "I will be training for eight or nine months for the 2001 Mr. Olympia - I will not stop!", and thinking that all it took was hard work and a good diet to look like Kevin.
As opposed to that + massive amounts of steroids, growth hormone, and cutting agents - as well as being reborn with Kev's genetics.
WooSHHHHHHHHHHHHHHHHHH Le Vro Nee