If you can afford a truck that cost 70k you're not living in an area where you risk getting shots fired on you anyways. So that's a contradictory sales point which I dont understand anyways.
Cybertruck starts at 39,900 USD
Which I think was the real revelation of the presentation. The new FORD / AMAZON backed RIVIAN R1T pick up truck starts at 70,000 USD.....
That will be an easy choice I think

I first though RIVIAN (They already have their own factory and a 100,000 unit order for electric cargo vans from AMAZON) was going to succeed, but....
Tesla seems to have improved their battery technology in such a way that they are able to reduce the cost per kWh much faster than the competition.
Perhaps also thanks to their aquisition of Maxwell Technologies?
The exoskeleton and the 30x cold rolled steel help to lower the price. (I don't think electric startups like LUCID or Faraday Future will make it)
After all, Tesla is the only mass car manufacturer to have succesfully emerged since....PORSCHE after World War II
All others are just niche car makers or tuners, Pagani, Koenigsegg, McLaren and such