The "dweeb" is Garry Bartlett, former Canadian amateur bodybuilder and one of the editors of the now-defunct MuscleMag International.
The last time I saw Melissa Coates, she was on the cover of Muscular Development in 1997 (I have that issue in my garage).
That is, Muscular Development-Fitness-Health, right before it morphed into All-Natural Muscular Development.

This was when MD wasn't putting anymore steroid-using bodybuilders (male ones, at least) on its covers after all the blowback from Andreas Munzer's death.