Pretty sure Muscular Development was an LLC, and it has not been making money. Advertisers want to do their own thing, their own social media. Amazon is taking a bigger chunk of selling products and does require a lot of funding to maintain (buy box, violations, pricing, advertising). Websites do cost money to run, more traffic, more costs, more maintenance, and people want more money to help out. Print magazine costs are very high now, as well as delivering a print magazine. Stores want guarantees that if the magazine does not sell, you refund it, so the less buy rates, you lose a ton of money. At some point, you are getting older, it isnt as worth it as in the past, and priorities change.
No one wanted to buy it out, most likely, hence instead of losing money every month, time to do other things.
I wish Steve and his team well, thanks for some great issues over the years.
