The internet killed pro bodybuilding the same way it killed magic. Once you reveal how it's done it's not interesting.
That is actually a very good analogy that does make quite a bit of sense.
Back when I first started working out, everyone thought that the ifbb pros were genetic anomalies and legitimate freaks of nature that got to where they were by a combination of hard work and discipline!
20 plus years later the internet has now basically exposed the bodybuilding industry as a collection of drug addicts, who don't do anything differently than The millions of average gym bros who work out, other than risk their life with drug use.