I'm not saying that 3x10 sucks, but where's the scientific paper to back up that dogmatic claim?
"Examining 16 studies Rhea reported that 3-set training produced superior results to 1-set training."
Rhea, MR, Alvar, BA, and Burkett, LN. Single versus multiple sets for strength: a meta-analysis to address the controversy. Res Q Exerc Sport 73: 485–488, 2002.
"He examined 14 studies with 92 effect sizes measured across 30 groups of subjects comparing 1-set, 2-3 sets, and 4-6 sets. He found that 2-3 sets produced 46% greater increases in strength than 1 set in both trained and untrained subjects. Interestingly, he also found no difference in results between 2-3 sets and 4-6 sets. Performing more than 3 sets did not produce a greater increase in strength"
Kreiger JW., Single versus multiple sets of resistance exercise: a meta-regression. J Strength Cond Res. 2009 Sep; 23(6): 1890-901.
"Examining 55 effect sizes across 19 groups in 8 studies he found that multiple sets produced 40% higher increases in muscle hypertrophy regardless of the training status of the subjects or the length of the training program. Kreiger also concluded that the 46% greater increase in strength from multiple sets revealed in his earlier meta-analysis was largely due to greater hypertrophy and not neural factors.
Interestingly, while Kreiger found no significant difference in hypertrophy from 2-3 sets or 4-6 sets he did find a trend for greater hypertrophy with 4 or more sets."
Kreiger JW., Single vs. multiple sets of resistance exercise for muscle hypertrophy: a meta-analysis. J Strength Cond Res. 2010 Apr; 24(4): 1150-9