Well one of the many reasons Pride Protein is better then most if not all other proteins is the quality of the products they use. They aren't just using a Whey Isolate-they are using a blend of protein to give you a "time-released" effect, adding Micellar Caesin, Egg Albumen and Immunolin (a newer form of protein said to boost the immune system). Because the protein comes from differing sources and is a high quality your body will be able to use more as opposed to flushing it down the toilet.
If you look at the Vanilla label you will see there is NO cholesterol, and all the fat is coming form "good" sources-flax oil. The Chocolate has like 5 mg because of the cocoa. They have also added digestive enzymes to avoid the stomach problems many proteins cause.
Other then that you will see that 1 serving is 49 Grams of Protein (or 2 scoops) whereas most companies use a 25 G or less serving. The stuff is "expensive" but once you try it you really see you are getting what you pay for. If you ever go to shows they have "show" pricing and sell the stuff at major discounts which is a good way to try it out to see if it is worth it.
I didn't believe it was worth the money either but once I started taking their products and talking with them about the ingredients I haven't turned back. I use to have major stomach problems using other stuff and now I have none-my friends also think it is worth it