I think the IFBB and its "athletes" rep should hold their athletes accountable, but how would you even begin to do that. Unlike most other sports, the shady characters are the norm and the ones running things, not the minority. Its a sport that accepts and is supported by heavy drug use, gay for pay, and snake oil supplement companies. Most of the athletes promote an unhealthy lifestyle and lack any kind of charisma, talent, or potential for mainstream endorsements and fans.
Bob's just a company man, who lacks any real authority to enact change. Thats not completely his fault either, its the nature of his industry, most bber's won't step up to support any action he would take. However, he should make a push for IFBB pro's to conduct themselves in a professional manner. King made himself look like a fool, which is something many pro's do and it only makes the sport and IFBB look bad. My guess is that King will stay quiet/off the boards for a while, he knows he made an ass of himself. I highly doubt he has a PI on Rob, and his lawsuit claims are pure bs.
