You're delusional.
If YOU think there's a marketing "war" going on with one company that's been around over 50 years, a history, magazines, millions of dollars in sponsors, hundreds of thousands of fan base, and the best bodybuilders in the world, contracts via competing/exposure....
...and the other company in it's 3rd go-round of getting off the ground, run by the guy fired from his position, hated by the athletes, refused to pay athletes claiming they "didn't deserve it", have managed to attract ONE current IFBB athlete, give pro cards out like free car washes, have already had more shows canceled than have taken place, etc, etc...
Fan base as a direct result of performance is mostly responsible for 90% of the athletes making the most money...you think Joe Blow makes (or should make) more money than John Cena? What planet are you living on??
Welcome to sports 101...