The IFBB has failed miserably into trying to catch a more mainstream audience. Their last move in this direction was the association with AMI. To anyone that thinks the IFBB or the Olympia, for that matter, is in good hands with Pecker and company should think twice....or better yet, should read the Steve Weinberger interview with John Romano in one of the last issues of MD.
DeMillia is by no means a first-time sailor !!! He definetly knows his shit and his moves are always on solid ground. I fit wasn't that way, he would not have been the capitain of the IFBB pro division ship for so many years, since the late 70's.
He has proved time and time again his skills at promoting God knows how many Olympias and such...... Let's wait and see.
By the way, the last mainstream magazine that dedicated an exclusive instalment for bodybuilding, as far as i can remember, was Sports Illustrated in the late 90's, and they didn't say so many 'nice' things about the sport, if you know what i mean, something that deserved a well written and bold 'lemme- get- this- outta- my- chest' article by Jim Schmaltz. I have that issue at home.