Not hate, realism.
If the IFBB were featured in any main stream magazine the result would be the same as far as ticket sales. The general public are not interested. Even the ones who train.
There was huge banner in Times Square advertising the Mr Olympia. How many people do you think walked past that and thought "Gosh, that looks great I'll go"? I'd bet on none to one. How many who walked past it think about it today? I bet none.
Same thing is going to happen to the magazine artivel and I'd be saying the same thing whatever federation or show it was about.
See how many tickets you can get for the NOC at ticketmaster today and then check again a few days after the magazine is published. I bet there won't have been a rush on them.
Eh, ticket outlet stalking is not really my thing bro.
I believe being featured in the mag will have a few good effects. Internally, it will help legitimize the PDI in the eyes of some who are undecided. Externally, if it sells one more ticket, it was a good move. Long-term, it helps make BBing more accepted, more mainstream, and makes people more aware of it. They might not go this year, but seeing it might make them more open to going to a show next year or maybe picking up a FLEX or an MD at the store.
You know AIDA. Attention, interest, Desire, Action.
For the mainstream group, BBing is still at the attention stage- they have seen muscle guys on tv or movies, and never thought much other than 'steroids!'. Maybe seeing there is a show will generate a little interest. (Or acceptance, the prelim to interest).
Desire comes when they look at their potbelly and realize that hey, I may never dunk a ball, but I can have a 6-pack. Action might be buying a ticket, spending 5 minutes watching it on tv sometimes, etc.
baby steps. ESPN the mag might not make the show sell out. But if it causes a bit more acceptance, then it does contribute to the greater scheme of things. And that, my friend, is...